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New Mountain Capital invested in Tinuiti, a leading and scaled data-driven digital marketing firm focused on performance marketing and eCommerce. New Mountain’s investment in Tinuiti is the product of the firm’s deep dive around digital marketing and digital transformation and the reflects organic and inorganic growth delivered with a good exit for the previous investor Mountaingate Capital.
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Intracto acquired We are you, a Dutch agency that specialises in Microsoft technologies such as Sitecore and Umbraco, among others. Intracto Group, backed by Waterland Private Equity, is building a European integrated full-service agency in the areas of strategy, creation, content, marketing and technology
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HH Global (backed by Blackstone) acquired NASDAQ listed InnerWorkings in a take private deal valued at $177m at a share premium of 127%. InnerWorkings is a US-based physical and digital marketing group accelerating digital and data capabilies across the combined group.
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Accenture acquired Creative Drive, a New York based digital content and strategy agency expanding Accenture’s marketing services capability to capitalise on the shift to in-house digital media consumption and attain further penetration in a client base that has historically looked to speciality shops around this capability.
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S4 through Mighty Hive acquired Orca Pacific, a US based full service Amazon and e-commerce consultancy providing access to Amazon talent in a high growth segment as S4 continues to build out their end to end e-commerce offering.
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Clayton Dubilier and Rice acquired UK listed Huntsworth in a high-profile take private deal at an EV of $719m and share premium of 50%. Huntsworth is a medical communications and healthcare marketing services provider in the US and Europe with the deal underpinned by confidence in Huntsworth’s underlying markets, capabilities and financial profile alongside a strong management team and proven buy and build strategy.