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S4 Capital's acquisition of MetricTheory, a San-Francisco-based performance marketing agency, which will work alongside programmatic firm MightyHive.
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Carlyle-backed Dept’s acquisition of Byte, a 150-person strong marketing technology agency, located across offices in London, New York, and Berlin, and a client roster boasting the likes of Spotify, Asos, Just Eat Takeaway, TikTok, Twitch, and Zoopla, among others.
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Waterland Private Equity’s significant investment in Sideshow Group, a large independent digital group that had made five acquisitions itself before the deal, with a full M&A pipeline ahead supported by Waterland.
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New Mountain Capital-backed Tinuiti’s acquisition of Ortega, a company that helps businesses sell their products on Amazon. Ortega is expected to generate $10 million in revenue this year, bringing Tinuiti to about $200 million in revenue.
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CVC Capital Partners and CDPQ's joint majority investment in BlueFocus, which comprises three main agency groups: We Are Social, fuseproject and Vision7 International which includes Cossette, Cossette Media, Eleven and Citizen Relations. This agreement will create a digital-first, technology-enabled global advertising and marketing services group of companies.
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Lucid Group's acquisitions of DiD, a full-service US-based healthcare creative agency. DiD's revenue increased 12% during 2020, to $25.3 million. Following the deal, combined headcount now stands at more than 400 people.