3. In terms of M&A activity, unsurprisingly martech continued to dominate adtech. Strategics continued to plug gaps in their solutions, such as Salesforce’s acquisition of Vlocity for $1.3B, in the vertical market CRM space and Medallia’s acquisition of LivingLens, a video feedback platform (Results advised LivingLens on this transaction). Private equity also continued to deploy capital heavily in the sector, as illustrated by Platinum Equity’s acquisition of Centerfield, in the customer acquisition space, and Verdane’s acquisition of Confirmit, a CX and market research software vendor.